We receive a lot of emails every day, and many of them stay unread. This is the case with most of us. A lot of information is sent through email, and this makes the people overwhelmed with information. However, for a business owner, it is important that people open their emails. This will help to increase the sales of their website. 

To make a person open your email, you have to make the subject to be catchy. The subject is the only thing by which you can make a good first impression on the users. In this article, I will discuss about some of the best subject lines which will your open rate of the email.

Best Email Subject Lines 2019

People will be more inclined to open your email if they see the heading is interesting. Some lines which you can use as in your subject are:

No Nonsense And Simple Subject Lines

You can make your subject line to be straight and simple. This will be important because the users have to be clear about your subject line as time is very important to them. Going straight to the point is always the best option. 

It is seen in a study that people preferred simple subject lines over cheesy and luring subject lines. The lines which you can use are like:

1. “Best coat ever”.
2. “Hey”.
3. Yes, this is a fundraising email”.

Curiosity

Curiosity is the main character trait for all human beings. They do not like gaps in their knowledge. This characteristic can be leveraged in the subject liens by keeping them open-ended. For this reason, the users will be eager to know more about the subject and they will end up opening your email. 

The lines which are used by websites are: 

1. ” Last Day To See What This Mystery Email Is All About”.   
2. “Don’t Open This Email”.
3. “What They Eat In Prison”.
4. “Check Out My New “Man Cave” [ Give Pics]”
5. “Hologram Shorts?”

These are among the best email subject lines 2019.

Vanity

Every person wants to be loved, accepted and liked. This feeling of a person is called the feeling of vanity. For this reason, some of the websites use subject lines that strikes this emoption in a person. 

To make it successful you can promise something, which will make a user feel better about their selves. Some of the effective lines are:

1. “How Have You Progressed Since The Third Grade?”
2. “Don’t Wear Last Year’s Styles”.
3. “As Worn In The World Tour”.
4. “Age-Defying Beauty Tricks”.

Funny Lines

Humour is another subject that is quite effective in evoking interest within the users to open the email. This is effective when you are making the humor exclusive, it is quite difficult to make a humor subject work for the masses. But, if you have good knowledge of your audiance, then you can create a subject line with a well-timed joke. This can also make people your email. 

Some of the lines you can use are:

1. Defense Against The Dark Arts: ESAPI.
2. Lean Startup: Baby Got (Feed)Back- Putting the Lean in Learn. 
3. Please Touch Me! Enterprise Delight via Multitouch.
4. Do Gamers Dream of HTML5 Sheep?

These lines are funny and will make the readers interested to open the email. Funny lines are among the best email subject lines 2019.

Pain Points

You must have good knowledge about your customers to have a good insight into their problem. Then, you can use these pain points for making them open the email so that they can solve their problems.  

Some of the lines used by popular email campaigns are:

1. “Get more kitchen space with these easy fix”.
2. “How can you survive your overnight flight”
3. “Dont waste your time on mindless work”.
4. “Feed your guests without breaking the bank”.

Personal

It is seen that an email which have been personalized by incorporating a name has improved the open rate by almost 10-14%. However, using the name of the user is only a part of the process. You can share something personal, and use casual language so that they can feel the friendship and familiarity with you.

You can use some of the following lines for your personal subject of your email:-

1. “Happy Birthday mary- Surprise Inside”.
2. “I didn’t see your names in the comments!?”
3. “Are you coming?”
4. “So, I’ll pick you up at 7”.

This has proven the one of the best email subject lines 2019. Many of the top websites have gained advantages from this.  

Sloth

Another characteristic of human beings is sloth. This is the tendency of a person to avoid doing work. Even the people who are not lazy, they will too prefer to avoid work if given the option. You can use this nature of the people to make them open your email. This can be done by providing an easy way of achieving a goal. 

Some of the examples of such subject are:

1. Grow your email list 10x faster by using these 30 content upgrade ideas.
2. 200 blog post ideas.
3. 50-points Checklist for creating the ultimate optin form. 
4. A native ad in 60 minutes or less.

This is among the best email subject lines 2019.

Conclusion

It is very crucial for you to make sure that a user opens your email. If they open your email, then only can they transform and your sales will increase. The subject is the place where you can impress the reader so that they open your email.  

By following the steps discussed in the article you will be able to make some of the best email subject lines 2019. When your subject line will be interesting more people will open your email. With this, you will see a huge boost in the open rate of your email.   

You may have come accross some viral posts on Facebook which are having a huge number of like, say in thousands. Have you ever stopped and give it a thought as to how come these posts have so many likes and are these even real? 

Most of the times these posts turn out to be fake. In today’s digital world, followers and likes can be bought online by paying a very minimum amount of money. These followers and likes are provided by click farms. The businesses hire a click farm to sell them the likes and followers.  With this, they try to boost their exposure and sales. 

Many people have opened such click farms as the demand for likes have increased on social media platforms. 

Click Farms

The “click farm” is still unknown to many people. To say it in simple words, it is an operation that is run by individuals to boost the image of the website of the client. These individuals falsely promote the product of their client in return for some money. These activities can take place for any platform. Among them the famous ones is Instagram and Facebook.

By hearing the term click farm, many of you may think that it is a very sophisticated process. As a matter of fact, this is a very basic and low tech process. The sizes of farms can vary from a single person setup to a large space filled with computers and phones which are being operated by a number of people.

Why Do Businesses Hire A Click Farm?

One of the primary reasons why they hire a click farm is to boost the exposure of their services and product. Sometimes, some new business launches a product and they want to share it on a social media platform. Since they are new, they will not have a good account on social media and neither a good number of followers. Hence, to increase their exposure and to give themselves some boost, they buy shares and likes form these click farms. 

Apart from this, another reason for this is because they are very cheap. Many businesses run marketing campaigns on social media platforms to improve their number of followers. Some businesses are successful, while others are not. So, those who are unsuccessful, they think that they can spend their money elsewhere to increase their followers.   

With the help of fake followers and likes, which costs only few dollars, they are able to achieve their goal. Many businesses are abandoning marketing campaigns as they cost more money. Rather, they hiring click farms to do their job. This saves them a lot of money.  

These click farms are also capable of providing fast results. This is a great advantage for business owners. Why will they want to wait when they can hire a click farm and get the likes faster. Organic likes are better, but in the long term, no one will be able to tell the difference.

Is Click Farm Legal?

These click farms are not at all legal. Click farms are the business where a number of unethical practices are taking place. They pay their employees very little so that the owners can keep most of their income. The working conditions in these places are not at all healthy. Here, the employees are made to work in dark places for a longer period of time. You can say that these click farms are the new child labour camps where they are leaving comments and liking Facebook statuses.

By seeing the way they treat their employees, you can very easily answer the question “is click farm legal?” yourself. If you do a little researche online, you will be able to know that there have been many raids over the past few years in these establishments. The police have seized thousands of phones from these click farms. 

The person who was found running these click farms, the police have confiscated their phones so that they cannot carry on these processes.

Beware Of Click Farms

There are hundreds of click farms out there, and many of them are operating under the radar. But, you do not know when they will get caught. So, you should avoid using click farms. A lot of these click farms specialize in Twitter and Facebook followers. You can get a good result if you hire a click farm. However, you should always work to get likes and generate followers. 

For well-established businesss, if you are not getting results on something, then you should not feel disheartened. You should check for what is wrong, correct it, and you can definitely get good results. 

There are some click farms whose main target is the ads of pay per click. They are hired to click on these PPC ads located on their site. With this, they can make a huge amount of money from the ad budget of yours. And You will not be able to realize that they are doing so.

You can protect yourself on all the Google searches and display the ads with the help of PPC Protect. You have to install this software and you can relax as it will protect your website from such activities.  

Conclusion

I hope that after reading this article you are not having questions like “Should I hire a click farm?” If not, then you are in the correct path, You should always keep away from such frauds. Involving in these matters can destroy your well-established business. For those who are starting new, their website can get put down before they even start. So, stay cautious of such click farms and never hire one.  

The advertising service of Google is called AdWords. However, it was named Google Ads in 2018. This helps the businesses to put up ads on the advertising network of Google. Google AdWords enables business owners to strategize their budget for advertising. However, they only need to pay when the users will click on their ads. Moreover, this is mainly based on the use of proper keywords. 

Due to its popularity, Google is delivering updates for AdWords each month. Some of these are not so vital while others are a very major update. In this article, I will be discussing the important updates which came to AdWords in 2019.

Google AdWords Updates 2019

So, let us see what are the updates which were useful to the users of Google AdWords.

Reach Planner Update For YouTube

The ‘Reach Planner’ is the update introduced by Google for YouTube. This update helps in connecting to the audiance by effectively dealing with the estimation of the various video campaigns. It also helps to select the most suitable ad format based on the marketing budget and the objective. This is a great Google ads features which make it even better.

Promotion Extention

This is a new update which can be seen under the option ‘Ads and extensions’. It is a new Google Ads feature which helps the ads to be distinct from the others. Many of the e-commerce sites have been hugely benefitted from it. This helped them to show their ads for their promotion of some special offer in a more distinct way. 

There are other benefits like: 

1. It helped to gain a 10% increase in the click-through rate.
2. By using the Promotional Extension, the usage of characters have been limited.
3. With its help, you will be able to make the promotional message to appear once as an ad and once by Promotional Extension.

Expanded And Advanced Landing Page

After a person has clicked on one of your ads, he/she will reach the expanded landing page. This makes the reviewing of the landing page very important. With this new update, you will get the expanded landing page URLs in one report. It makes the recording of the traffic for each of the landing pages on your website very easy.  

New Audiance Solution Update

All the Google AdWords updates 2019 has been offered with the purpose of increasing the profit of the business by helping the marketers. The ‘New Audiance Solution’ is one such update. This update helps to find customers who have similar interests as your top customers. 

In order to do that, the AdWords uses the Remarketing List for the Search Ads to find the people who have accessed similar sites in the past. According to some research, it is seen that by targeting similar customers, the conversion rate can improve by about 22%. 

Product Listing Ads

In the different kinds of product listings of Google, it has introduced a new category of “Shop Now”. In this list, the people will also be able to see the details of the products along with the price. These details can be seen by swiping the thing which looks like the extension of the price. It also has the shipping options, availability details, and the hyperlink also. This has proven to be one of the best Google ads features out there. 

Top Google AdWords Trends 2019

All of the updates introduced by Google is good, but it will be useless if you do not know the proper way of utilizing them. So, let’s see what the current trends in Google:

Smart Features

These updates have brought some interesting features to the table and also show great potential. However, these updates can affect the user negatively if they are unaware of their proper usage. These features are great for experienced users, but a beginner can get confused and make mistakes.

Hence, you must first know properly about the new features you are about to use. 

Quality

In today’s digital world of advertising, quality has become the primary focus. Google also prefers quality ads and also rewards those campaigns which have great quality. This is evident from the ranking of the ads. 

Voice Search Is Changing The Keywords

The option of voice search has been around for quite some time, but in recent years in which it has grown in popularity. Today, more and more people are using the feature of voice search rather than typing long texts. Hence, when it comes to voice search, people will ask complete questions, so the keywords will be longer. Therefore, it has become important to incorporate longer keywords for voice searches.

Conclusion

All the above-mentioned google Adwords updates 2019 are the most positive updates of this year. With these updates, a marketer will face no problem in making a successful marketing campaign for the business. However, they will also require to know about the latest trand to make use of these Google ads features to its fullest. With all this knowledge, a business is bound to grow beyond one’s dream.     

Targeting the keywords of the Google AdWords competitors may seem like a good idea to many. This is because of the fact that here you are targeting your competitor’s keywords and are able to get the traffic and sales and the leads of them. However, this is not that simple. If you do it wrong, you can get into some serious danger. 

For this reason, I will be discussing the correct methods to target the keyword of your Google AdWords competitors.

What Is Targeting Keywords Of The Google Adwords Competitors?

This concept is very simple. In this method, you bid on the branded terms of the competitors who sell offers similar services and products. This is done with only one thing in mind, to take away the potential traffic, leads and clicks. They want the name of their brand name to be visible to the people when they search for that particular thing.   

This makes awareness for their to the people successful. They are not required to pay until they are getting any click. Since these searches are brand aware search, people are most likely to click, majority of the times. 

In the meantime, the competitors are getting brand awareness for free, and the people are made to reconsider their decision to look into the product. The keyword targetting of the Google Adwords competitors, in simple words, is the bidding of the search terms of your main competitors. 

The Rules Of Targeting Keywords Of The Google Adwords Competitors

You cannot target the keywords of your competitors without knowing the rules first. Without the rules, you may face some serious penalties. Here are some of the rules which you must follow:-

1. The use of brand names which are trademarked, in your ad text- If you are dealing in sports equipment and clothing, then you can never say “Better Track Suit Than Adidas”. This will be regarded as the illegal use of their trademarks. It will result in Google restricting your ads.  
2. Using the brand names which are trademarked in the URLs of the display- Within the URL of the path of the display, you are not allowed to use the trademarked name of the brand. 

However, there are some exceptions, in the case of trademarks. If you are an authorized advertiser, then you can use the trademark brand of others. Also, if you are a seller, and you sell branded products, then you will face no obstacle in using these trademarks. You will also able to use these trademark if you are an owner of a site which is information-based. These sites can be like CNet, or Consumer Reports site.   

These rules will help you to avoid any legal issues or penalties from the competitors. 

How To Recognize The Best  Google Adwords Competitors For You?

In order to use the keywords of your competitors, first of all, you have to recognize your best competitors. This is because their keywords will be best. 

1. Identifying The Competitors Using AdWords

This is not known to many people, but, Adwords can be used to scan out your best competitors. For doing so, you have to log in to the AdWords. After logging in, you will have to select a campaign of yours. When you are inside your campaign, you have to select “Details”. Within this option, you have to click on “All” under the “Auction Insight” option.

This will show you a detailed comparison of the competitors based on many factors. Based on these factors, you will be able to understand which one of them is the best. 

2. Identifying Google AdWords Competitors Using iSpionage

With the help of iSpionage, you can get the information about your competitors from another angle. First of all, you have to log in to your account in iSpionage, and then you will be enabled to perform a URL search for your brand. 

After that, you can select the option “Competitors” in order to locate the best Google AdWords competitors. 

3. Scan The Profitable Keywords Of Your Competitors

In this step, you will see what are the profitable keywords that your competitors are using. You can select the tab for the unique keywords, and see the keywords which your competitors are bidding upon which you are not.   

If the competitors you are looking at is a direct competitor, then you will be able to find a many new keywords. You can use these keywords in your campaign. By selecting the tab of unique keywords you will be able to make those keywords export as CSV. 

4. The Sorting And Organizing Of Data

To organize the keywords which you just downloaded you have to make the top row highlighted with the heading. After that, you will have to click on the option “Sort & Filter” after that click on “Filter”. This process will make the arrow appear at the top of the rows. You will now be able to sort the data as you see fit. 

You can also use the technique of color-coding the rows. This will help you to decide which of these are important keywords. 

5. Incorporate The Most Appropriate Keywords

By now, you are having an excel sheet, which is having all the unique keywords of your competitors. You can now use these keywords appropriately in your campaign. With the help of this sheet, you will know which of the keywords are unique and which of them are profitable.   

By maintaining this sheet you will know which of the keywords that your competitors are using which you are not. You can then start using it in your campaigns. 

Conclusion

Bidding on the keywords of your Google AdWords competitors is the way by which you can increase your sales, traffic, and lead for your campaign. If you follow all the steps discussed in the article, then you will not face any problem, and you will be able to use it more effectively.