Latinas Heart Health

The following is an article from vistamagazine.com, an impreMedia property.  The article should be important to all of us who have daughters, sisters, and mothers. The article was written by Millie Acebal Rousseau, Infographic … READ MORE

Mobile a Must for Reaching U.S. Hispanics

The following post is guest post derived from Media Post’s Enagage: Hispanics We know Hispanics love cell phones, especially smartphones. But now several recent studies have confirmed that marketers looking to reach Hispanics should consider … READ MORE

Hispanic Viewers Drive Super Bowl XLV

Nielsen recently published an article outlining Hispanic viewership for this years Super Bowl XLV to an estimated 10 million Hispanic viewers. As the most watched television program of all time, the Super Bowl brings in more than 8 million viewers … READ MORE

How can Latinos express their loyalty to a brand?

Twelve months ago, Toyota filed a voluntary safety recall on select Toyota division vehicles for sticking accelerator pedal – 2.3 million vehicles were recalled.  No doubt, the brand lost credibility, a brand that is known for safety and quality … READ MORE

Play ball! A legacy that still resonates with Hispanics

While opening day for Major League Baseball is still two months away, my oldest son, age 9, is already gearing up for his 2011 baseball season that starts in less than 3 weeks. During a recent family outing, he asked me if I knew Roberto … READ MORE

The Wired Latino Market

Media post presented an article last week on the news of Google’s U.S. Hispanic. It seems that google realized the power of the Latino market about a year and a half ago and decided to name Mark Lopez as head of google U.S. Hispanic. John Farrell, … READ MORE

What’s a Smartphone?

A few weeks ago, I was in need of a new cell phone.  My aging cell phone had made its last call.  My current cell phone provider offered me $100 off a new smartphone.  Have you ever wondered what’s a smartphone?  What features make it smart?  How … READ MORE

Olé Olé Olé! Copa America ‘11

The 2011 Campeonato Sudamericano Copa América, better known as the 2011 Copa América or the Copa América 2011 Argentina, was the 43rd edition of the Copa América, the main international football tournament for national teams in South America. The … READ MORE

Social Media Insider Summit

Sunday, January 3 – Wednesday, February 2, 2011 Key Biscayne, Florida The Social Media Insider Summit is a three day event that brings together the brightest minds in social media marketing to share leading-edge information and experiences in a … READ MORE

NGLC Media, Marketing and Entertainment Conference

New Generation Latino Consortium and mun 2 presents Media, Marketing and Entertainment Conference Monday, April 11, 2011 Harvard Club of NYC 9am-6pm The only conference exclusively dedicated to New Generation Latinos with a five panel … READ MORE

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